Tourism Tasmania “Come Down for Air” Brand Campaign

Life is fast paced and stressful. Ad breaks are just as bad – BUSY, SHOUTY AND LOUD!!!! Tasmania is the antithesis.

We created a new brand platform that invited the world to ‘Come down for air’. A call to break free from the stresses of modern life and feel more human again by literally coming down to enjoy Australia's southernmost State.

Featured on The Gruen Transfer and in Campaign Brief’s ‘The Big Issue’.

AWARD AWARDS
APG Grand Prix
3 x Gold
3 x Silver
6 x Bronze

B&T Awards
Best OOH Campaign

Effies
3 x finalists