BPAY “In Your Corner” Brand Campaign

The global pandemic left many struggling to pay their way. When local celebrities like drag queen Leasa Mann started paying bills for people using BPAY (a secure bill payment service), we saw an opportunity to further help the nation, creating a full campaign by leveraging the viral trend.

A campaign where every step towards your own bill mastery turned into an act of generosity for someone in need.

For every full view of Leasa’s tutorial on Youtube, BPAY donated to the First Nations Foundation and their My Money Dream initiative – an online training package designed to increase financial literacy for Indigenous Australians.